7 Common E-commerce Challenges in the D2C Model: That Must be Addressed

E-commerce Electronic commerce means buying and selling commodities and services using the Internet. It has swiftly transfigured how businesses manage & interact with people, making it easy for businesses and customers to acquire goods and services from any corner of the world. E-commerce has several models, which include Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Business-to-Business (B2B), and Direct-to-Consumer (D2C), each fulfilling different needs across the digital economy. The D2C model, specifically, has gained impressive recognition as multiple brands have started ditching old-fashioned retail mediums, they directly sell to consumers through their own websites or digital platforms. The Consumer D2C business model qualifies brands to strengthen connections with their customers by excluding mediators like wholesalers & retailers. Although D2C offers many benefits, such as additional supremacy over branding and customer data, it also comes with its unusual challenges that businesses must address to succeed in this highly diligent space.