A/B Testing: A Complete Guide to Improve Conversions

A/B Testing isn’t rocket science to understand and implement, yet it is not so common among digital marketers. Similar to other major subjects of Internet marketing like SEO, SMO, PPC Ad campaigns, etc., A/B testing also helps in knowing insights into visitors’ behavior, which is essential for improving the conversion rates of a website, but its benefits are always underestimated. Similar to its name sounds, A/B testing is performed on two different versions of a website (A and B) on a specific set of metrics to define which of these two versions yields better results. Whichever version performs best is selected to be implemented as the final version of the website. If the A/B testing is planned in an appropriate way, it can help in creating buzz about your business in the marketplace.