The visual impact is the strongest tool to hit the customers' minds. Don't you think so?? Just take an example; a dress is worn by your favourite actress always seems beautiful to you. So the big brands showcase their products with famous personalities. They are well aware of their customer psychology and take up the advantage of that. Similarly, the website designed with smart UX dressed up in attractive UI lures your customer. Simple and sophisticated websites can convert an unexpected visitor to a potential customer.