How Did Amazon Become the E-Commerce Giant? A SWOT Analysis of Its Journey

What if we told you that a young man once dared to start an online bookstore at a time when most people didn’t even trust the internet? Sounds risky, right? Yet, against all odds, he not only built a successful store but went on to create the world’s largest e-commerce empire. That man was Jeff Bezos, and that humble online bookstore? It became Amazon.

Amazon has been dominating the online market for two decades and is among the top five companies in the USA.