Link building is a crucial aspect of search engine optimization (SEO) and digital marketing. It involves acquiring hyperlinks from other websites to your own. These links act as signals to search engines, indicating the credibility, relevance, and authority of your website.

Here are some key points about link building:

Quality over Quantity: It's essential to focus on obtaining links from high-quality, authoritative websites relevant to your niche. A few links from reputable sources can have more impact than numerous links from low-quality sites.

Relevance: Links from websites that are topically relevant to yours are more valuable. They help search engines understand the context of your website and improve your ranking for related search queries.