Measuring the ROI of Sustainability: Impact on Profitability and Purpose

This article from SG Analytics explores the intricate relationship between sustainability initiatives and profitability. It delves into redefining ROI to include long-term strategic benefits such as cost savings, risk mitigation, brand loyalty, and talent retention. The piece emphasizes the importance of integrating ESG metrics into business strategies to foster innovation, competitive advantage, and sustainable growth. It provides insights on how companies can measure the tangible and intangible returns of their sustainability investments to drive both financial and environmental success.