Nutritional Supplements Market – Global Industry, Analysis, Size, Share, Trends, and Forecasts 2024-

The nutritional supplements market, valued at 297.48 billion in 2022, is poised for a robust growth trajectory with a projected Compound Annual Growth Rate (CAGR) of 7.7% over the forecast period. A heightened awareness regarding the significance of a healthy lifestyle and preventive healthcare is driving individuals to actively seek nutritional supplements. The accessibility of information through the internet empowers consumers to educate themselves about the specific benefits of nutrients and supplements. Additionally, the aging global population is fostering an increased emphasis on products addressing aging-related health concerns, such as bone health, joint health, and cognitive function. This shift is indicative of a growing trend towards a preventative healthcare approach, with individuals turning to supplements to bridge nutritional gaps and mitigate the risk of chronic diseases. The surge in the fitness culture and participation in sports is further fueling the demand for supplements geared towards enhancing physical performance, aiding muscle recovery, and promoting overall fitness. The evolving consumer preference for personalized nutrition plans has led to the development of supplements tailored to specific needs, age groups, or health conditions. The expansion of online retail platforms is adding to the convenience for consumers, enabling easy access to a diverse range of nutritional supplements and contributing to the overall market expansion.