The Role of Fruit Puree in Clean-Label and Organic Food Trends

The beverage industry is undergoing a transformative shift, and at the heart of this change lies the increasing demand for natural, functional, and flavorful ingredients. Among the most significant contributors to this evolution is fruit puree—a powerhouse component revolutionizing the smoothie and health drink segment. As consumers gravitate toward nutrient-dense and clean-label beverages, fruit purees are gaining widespread recognition for their versatility, natural sweetness, and nutritional benefits.

According to market forecasts, the global fruit puree market is set to reach US$ 26.5 billion by 2025, expanding at a CAGR of 6.7% to achieve a value of US$ 40.9 billion by 2032. Much of this growth is fueled by the surging popularity of smoothies, where fruit purees are emerging as a foundational ingredient.