The Asia-Pacific (APAC) insurance industry is experiencing a rapid digital transformation driven by an influx of data and technological advancements. This shift is shaped by several factors, including evolving customer expectations, the rise of digital technologies, and increasing regulatory scrutiny. Customers in the region now demand personalised, seamless, and omnichannel experiences. At the same time, the proliferation of digital technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) empowers insurers to gather deeper insights and enhance services. Simultaneously, the heightened regulatory focus on data privacy and security prompts insurers to adopt robust data management practices.