What is Kiosk Marketing? Definition, Types and Examples

Kiosk marketing involves using standalone booths or stations in public areas to promote products or services directly to consumers. These interactive kiosks attract attention, engage customers, and facilitate transactions. They come in various types, including informational kiosks for product details, transactional kiosks for purchases, interactive kiosks with touchscreens or games, and digital signage kiosks for dynamic content display. Examples include touchscreen clothing kiosks in malls, self-service ticketing kiosks at transportation hubs, and digital menu kiosks in fast-food restaurants. Kiosk marketing enhances customer experience, increases brand visibility, and drives sales by offering convenient access to information and services in busy locations.