What Is YMYL and Why It Matters for Your Website’s SEO

YMYL content plays a significant role in how Google ranks pages in search results. The term YMYL (Your Money or Your Life) refers to pages that could potentially impact a user’s life decisions or well-being. Examples of YMYL content include health advice, financial planning, and legal counseling. These types of pages carry a lot of responsibility because inaccurate or misleading information can lead to negative consequences for users. As such, Google holds these pages to higher standards than other content. To meet Google's expectations for YMYL, website owners must ensure their content is backed by expertise, authority, and trustworthiness (E-A-T). E-A-T is especially crucial in the YMYL space because people rely on this content to make informed decisions. To rank well for YMYL topics, websites must focus on providing credible, accurate, and expert-driven content.