Author: mark10

By 2025, a customer loyalty program for encouraging multiple B2B purchases is not only a valuable marketing asset but a necessity for sustainable success and competitive advantage in the saturated... Read More

With the current evolving world of B2B marketing, it is vital for companies to focus on retaining their loyal customers and continue to drive business with them. It not only... Read More

DAM to Maximize Your Business Potential DAM SaaS for the contemporary world is no more a tool but a solution that helps to manage brand assets, optimize work processes, and provide... Read More

One cannot just store data to be considered good at managing digital assets; it is all about how one can make operations smooth, effective collaboration, and efficient. As such, the... Read More

MarTech Fatigue Has Real Consequences MarTech fatigue is that overwhelming feeling marketers experience from managing an excessively complex and underutilized technology stack. This condition arises not only from technology itself but... Read More

In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new... Read More

When checking our email, most of us admittedly scroll right past customer survey requests. With the exception of an occasional social media comment or online product review, most buyers rarely... Read More

Introduction In today’s successful business-to-business (B2B) environment, organizations require more than increased sales volume or wider territory coverage. These organizations crave to stay relevant with this growing expanse and encourage marketing... Read More

Email marketing is considered one of the most efficient and effective ways to reach your target audiences in this digital landscape. However, the email marketing strategies that B2C companies use... Read More

While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments... Read More